EA Sports ‘Life Size Messi’

Assembly was approached by our good friends at Resn to create the 3D assets for the EA SPORTS FIFA 14 Life Size Messi project. Working closely with Resn's development team and lead creative agency Wieden+Kennedy Amsterdam, Assembly rebuilt the 3D likeness of Lionel Messi, creating animations of his movements and reactions which are triggered in realtime by the user of the website.

Stills

Credits

Agency.
Wieden + Kennedy Amsterdam, RESN
Director.
  • RESN.
Client.
EA Sports
3D Artists.
  • Josh Fourt-Wells.
  • Geoff Kirk-Smith.
  • Gary Sullivan.

Awards

  • FWA.
  • FWA Mobile.