Amnesty International 'Trial by Timeline'
Trial by Timeline uses clever software to scan your Facebook profile and then associate your online activity with real crimes you would have committed by simply living in another country.
We were tasked with the job of visually translating 10 different punishments that would punctuate the results from the users Facebook interrogation. Based the idea of the 'timeline' we scroll down the page following the progress as live data from Facebook is incorporated to reveal what activity the user is guilty of. The line is then graphically assaulted by the punishment - bringing it to an unpleasant demise.
- Colenso BBDO
- Amnesty International
- Scott Wilson.
- D&AD Yellow Pencil.
- Caples Gold.
- Axis Silver.